Iconic brand gets an iconic attraction

Built on the 2,500-hectare artificial Yas Island, Ferrari World is an amusement park exclusively dedicated to the iconic Italian car manufacturer. With the island also playing host to the Yas Marina Formula One circuit, a water park, golf course, polo club, equestrian facilities and top-class hotels, it was vitally important that works would not interfere with these tourist activities. The 150,000 square metre Ferrari World building features a futuristic design and showcases the brand's famous creations, as well as high-speed roller coasters, interactive simulator rides and other such breathtaking rides. Ferrari World was designed to attract 40 per cent more visitors to the area, and was named the "Middle East's Leading Tourist Attraction" at the World Travel Awards in 2015 and 2016.